Mon Aug 5, 8:30 PM - Mon Aug 5, 10:30 PM

Entirety Technology

New Orleans, LA 70119

Community: French Quarter

Description

This Instructor-led LIVE Digital Marketing training course will be provided for a total duration of 16 hours spread across 4 weeks by our highly professional Digital Marketing trainers.  This Digital Marketing training course will cover SEO (Search Engine Optimization),

Event Details

This Instructor-led LIVE Digital Marketing training course will be provided for a total duration of 16 hours spread across 4 weeks by our highly professional Digital Marketing trainers. 
This Digital Marketing training course will cover SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMO (Social Media Optimization), SMM (Social Media Marketing) and more. 

Weekly Class Schedule
This class begins on Monday evening, August 5, 2019 at 6:30 PM US Pacific time.
Please check your local date and time for the first session

16 hours of LIVE training
8 sessions | 4 weeks |  2 hours per session
Monday and Wednesday every week
US Pacific time 6:30-8:30 PM each day

View Detailed Weekly Schedule for the entire class

Course Objectives

Comprehensive knowledge of Digital marketing.
Learn about Digital marketing tools and technologies.
Learn about branding and sales.
Reporting and tracking Metrics.
How to design digital marketing tools and online customer experience.
How to manage social media - Facebook, Twitter, LinkedIn, etc.


Who should attend
This class can be taken by marketing, website marketing, Social media professionals.

Prerequisites

Basic knowledge of computers, internet browsing, 


Course Outline          

1. Introduction to Digital Marketing

What is Digital Marketing?
Why Digital Marketing?
Digital Marketing platforms?
Digital Marketing Strategy
Types of Digital Marketing – Organic & Paid
Digital Marketing VS Traditional Marketing
How is it different from traditional marketing?
ROI between Digital and traditional marketing?

2. Understanding the Website

What is a website
Types of websites?
Static Website
Dynamic Website
E-Commerce Website
Domain Booking
Web Hosting Purchase
Website Architecture

3. Website Creations

Blogger
WordPress

4. Keyword Selection Strategies

Keyword Analysis
Keyword Competition

5. Search Engine Optimization (SEO)

What is SEO?
How do search engines work?
SEO Tools
Web position Analysis
Competition Analysis
Google Algorithms and Update

6. On Page Optimization

Title Tag
Meta Description
Meta Tags
Canonical form
Alt Tag
Anchor Text
Header Tag
Robots.txt
Xml Sitemap
Redirections ( 301, 302)
403 Forbidden
404 File Not Found
Webmaster
Google Analytics

7. Offpag

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